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MPPM Announces Newest Member, Sinar Harian

  • Sinar Harian has become the newest member to join MPPM that aims to enhance brand safety, establish standards to protect the interest of advertisers, provide better transparency and improve viewability.

KUALA LUMPUR, Apr 25 (MySinchew) -- The Malaysian Premium Publishers Marketplace (MPPM) is extremely proud to announce that Sinar Harian has become its newest member to join the publisher cooperative that aims to enhance brand safety, establish standards to protect the interest of the advertisers, provide better transparency and improve viewability

The Sinar Harian news portal, launched officially on November 2011, is one of the top news portals in the Malaysia, with over 45 million-page views monthly and 7 million unique visitors a month.

“We at Sinar Harian are delighted to be joining MPPM. News publishers in the country are all facing similar challenges online. MPPM is a strong and vocal advocate for the industry and is committed to embrace the digital standards. Hence, we are very pleased to join and support their efforts to promote greater transparency of online ad trading in Malaysia.” says En. Syamil Fahim, Deputy CEO, Kumpulan Media Karangkraf. Sinar Harian first hit the newsstands on 31 March 2006 in the East Coast states of Kelantan and Terengganu before expanding its distribution to the state of Selangor and the federal territory of Kuala Lumpur in the West Coast in September 2007. Over the years, the company has embraced multiple media platforms. Today, it is an absolute digital leader, creating a series of digital-first, social first products. With the launch of products such as Sinar Life, a mobile APP for smartphones and tablets, SinarTV, a video website, Sinar Social, a social media initiative on popular social media platforms, accessing Sinar Harian content is made easier and faster for its readers in multiple platforms and multiple formats.

“Sinar Harian membership in MPPM is an incredibly important milestone about the future of the news business. In this current disruptive landscape of digitization, the support of forward-thinking partners like Sinar Harian is invaluable.” says Mr Keu, Vice Chairman of MPPM. “Sinar Harian’s decision to join MPPM and to strengthen our efforts on ad transparency and ad-fraud highlights the importance of what we are trying to achieve for the future of Malaysian media.

With Sinar Harian onboard, MPPM now has nine leading publishers in its co-op, including The Star, Sin Chew, China Press, Utusan, Kosmo, The Edge, Nanyang, Guang Ming, which reaches out to 60% of Malaysia’s digital population.

MPPM is gaining positive momentum with the latest remains steadfast in its objective in promoting transparency in online ad trading and bolster brand safety, among others. DAN's group exclusive pilot has concluded with flying color and viewability reported above industry benchmark. "We are moving on the right track and very excited in the upcoming announcement of our offerings in the market" says Heather Wee, Chairperson of MPPM.

 

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